It knows what's actually open
Calla books against your real calendar with real lead times, holds the slot while you talk, and never double-books. If nothing is open, it says so and flags you instead of inventing a time.
Your phone rang at 11:47 last night. Somebody answered it.
Calla picks up on the second ring, works out how bad it is, calms the person down, and puts a real appointment on your schedule. You find out in the morning.
This is not a video. Pick your trade and talk to it.
Line open
Try: “my AC quit and the baby’s room is 88 degrees”
The call you miss is the job you lose
Caller reaches voicemail
Most people don't leave one. They dial the next name on the list while your phone is still ringing.
Caller reaches an answering service
A message gets taken. Nothing gets booked, nothing gets qualified, and you still have to call them back.
Caller reaches Calla
Triaged, qualified, booked into a real open slot, confirmed by text, assigned to the closest tech. Before you wake up.
It remembers people
Most phone systems meet every caller for the first time, forever. Calla keeps a record for each number: who they are, what you fixed last time, the gate code, how the last call ended. It reads that before it says a word.
A returning customer never has to explain their own history back to you again. That is most of what people mean when they say a business treats them well.
- Names, addresses, and how they prefer to be reached
- Every past job, what it was, and who ran it
- Details they mentioned once — the dog, the side gate, the tenant
- Whether the last call ended badly, so the next one opens differently
- Caller
- Dana Reyes · 4 previous calls
- Address
- 4412 Cypress Lane
- Last visit
- Mar 14 — capacitor replaced, tech Marco
- Known details
- Two dogs in the yard. Prefers texts over calls. Gate code 4412.
- Last call ended
- Frustrated — waited on a callback
“Hi Dana — good to hear from you. Before anything else, I'm sorry about that callback last time. Is it the same unit Marco worked on in March?”
Booking is where most of these stop. It's where the work starts.
It assigns the job
Confirmed appointments get routed to a tech by current load and emergency certification, with a brief attached. Nobody re-reads the call to figure out what to bring.
It chases the ones who didn't book
Every caller who hangs up without an appointment gets queued for a text within fifteen minutes. That queue is usually the cheapest revenue in the building.
It refuses to make things up
A separate reviewer reads every outbound message before it sends and blocks invented prices, fake scarcity, guarantees you never made, and any claim to be a human being. Blocked messages land on your dashboard, not on your customer.
Pricing
One number to port, one page of settings, then it answers. Cancel whenever — there's no contract to get out of.
Desk
$297/month
One location, one phone number.
- Answers voice and text, day and night
- Books into your calendar
- Caller memory and confirmations
- Owner dashboard
- 400 calls a month included
Most shops start here
Desk + Dispatch
$597/month
Crews in the field.
- Everything in Desk
- Tech assignment and job briefs
- Missed-caller recovery texts
- Reminders and review requests
- Emergency triage rules you control
- 1,200 calls a month included
Multi-location
Let's talk
Several brands or markets on one desk.
- Everything in Dispatch
- Per-location numbers and rules
- Shared customer memory across brands
- Rollup reporting
- Onboarding done with you
Setup is $500, one time, and it comes off your first invoice if you stay past ninety days.
Go find out what it says to your customers
Scroll back up, pick your trade, and try to trip it up. That's the whole sales pitch.
Talk to the receptionist